It’s the start of ‘trade show season’ for the Braintree team, kicking off with Pure London. Running from 4th – 6th August, Pure London is one of the UK’s favourite fashion trade shows, currently taking place at Olympia Exhibition Centre. The show attracts more than 12,000 fashion buyers each season to see the latest offerings from fashion brands offering clothing, shoes, lingerie, jewellery, bags and accessories – all under one roof!

This August at Pure London, brands are showcasing their Spring / Summer 2014 fashion collections. Here’s a little sneak peek at the Braintree Clothing SS14 collections in our behind-the-scenes photographs from the show so far…

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Pure London SS14 Braintree

Find out more about the Pure London Show on their website here.

If you’re heading to Pure London this year, you’ll find us at STAND J40!

With Love