Behind the seams of the Yolanda Jacket
We caught up with our designer, Rachel, to ask her about this season’s must-have; The Yolanda Jacket. We discover the inspiration behind the jacket, the design process, and what makes this Autumn anorak so special…
Where did you get your inspiration for the jacket from?
We wanted to do an anorak but in a ‘Braintree’ way so we took an everyday Anorak shape and then played around with different trims and accessories to dress it up. We found some beautiful laces in an accessories market in southern China and thought they were perfect for our new jacket!
What’s special about the jacket?
I think the specialness of this style is the fact that it is an everyday piece that is unique and individual. It isn’t your every day, see them all the time Anorak!
Why did you pick these two particular colours?
That’s easy. They both go back with denim so you can wear them with your favourite jeans and you always need a jacket in a ‘useful’ shade that goes with most colours in your wardrobe. My favourite is the Denim- it’s a particularly lovely blue tone.
How long does it take from sketch to finished product?
Ooh this one definitely took some love and attention in perfecting the fit and sourcing the best trims possible. So around 3 months from the initial concept to arriving in our office! Worth the wait though.
How did you decide on the materials?
The outer hemp rayon fabric is strong and durable and warm – which makes it pretty perfect for these Autumn days.
Who would you love to see wearing the Yolanda Jacket?
I would love to be walking down my local high street and see a women wearing the Yolanda Jacket with a cute printed tunic, leggings, her favourite boots and a satchel. That would make my day!
Can we hope to see more jackets from Braintree in the future?
Definitely! We are working on a lot of new styles already for AW15 . But keep your eyes peeled for a stunning free form Wool jacket coming up in our Winter collection, the Romani Blanket Throw.
How will you be wearing your Yolanda Jacket?
Well I’m already living in it. I live in jeans, tunics and cardigans so I just throw the Yolanda on over the top of pretty much anything I am wearing and head out the door. It’s amazing what I find in the pockets every morning!
What do you think of our new Autumn anorak?
Shop the Yolanda Jacket online here.