Behind The Seams: Winter '13
With the new Winter Collection now online at braintreeclothing.com (and selling out fast!) we caught up with our designer Sarah Manning, for an exclusive insight into the collection; her favourite pieces, the inspiration behind the range, as well as her top style tips…
If you could describe the new collection in 3 words, what would you say?
Can I use some more? 🙂 Jewel Colours, Gorgeous Prints, Fantastic Knitwear…
What was the inspiration behind the collection?
We started off with the strong folklore trend that really inspired us, and then we tried to bring that back to the casual, easy wear signature that is the hallmark of all the Braintree collections. We wanted to work with the beautiful jewel colours that we loved! AND mix them back to create rich, romantic prints, jacquard trimmed knitwear and some really unique styles. We hope it comes across as an eclectic and bohemian range that suits every woman!
What’s special about the new Winter collection?
Definitely the prints and the knitwear. We designed the prints in house and I love how the knitwear cardigans in all of the colours work back to the prints depending on how you want to wear them, so you can make the prints really stand out by layering the Jaffa over the top or make them calm down by wearing the Aubergine.
What do you think are the current trends for Winter ’13?
Folkloric is a really strong trend this season. Which translates to rich jewelled tones, artistic and bohemian touches, luxe fabrics and finishes and beautiful prints.
What has been your favourite part of working on the range?
I loved photographing the Winter collection. It really popped off the page and we find it incredibly easy to mix and match and layer up really interesting outfits.
How are you feeling now that the collection has been launched?
I have my fingers crossed that our customer loves the new collection as much as we all do! We had a soft launch in our store and on the website last week and the response to the new range was fantastic – so I really hope we are giving our customer exactly what they are looking for!
What’s your ‘must-have’ piece?
It would definitely have to be the Romilly Throw, I live in it! It’s so warm and a great piece to dress up jeans and boots.
What’s your top tip for dressing in the Winter collection?
Dare to be different! The colours of the collection are rich and unique and mix back perfectly with our new season prints so there are endless options for you to create really individual looks. Mostly we would just say have fun and be bold!
Browse the new Winter Collection here.
Which is your favourite piece from the new collection? Comment below!