Store of the Month: NILA
We’re delighted to feature our new Czech Republic stockist, Nila, as this month’s Stockist of the Month! Based in Prague, Nila contains a stunning collection of unusual gifts, sustainable fashion and unique home accessories for customers who appreciate the beauty and ethical origins of products.
Nila have been stocking some of Braintree’s signature knitwear pieces, loungewear collection and bamboo socks since last year.
We’ve been loving the look of Nila’s newly designed store in Prague as spotted on their Facebook and Instagram pages. So Nila founders Eva and Pavel have kindly sent over a few more behind-the-scenes photographs and an exclusive interview for us to share with you.
We chatted to owner, Eva, to discover more about their store, their favourite Braintree pieces and styling tips…
Hi Eva, please describe your shop in one sentence…
“Nila is a concept store specialising in original home accessories and sustainable fashion.”
What made you decide to sell Braintree?
“I discovered Braintree at the PURE fashion show in London. I loved the colour range and materials used in the collections.”
What other products do you sell in your store?
“We sell a collection of NILA products including Kilim boots, Moroccan pouffs, a range of African baskets, a range of kitchenware. Other sustainable brands in our store include Monkeybiz, People Tree, Nomads, Nkuku, Pols Potten, MADE, LeJu, Joanna Cave, Sweetlime, and Tensira.”
What is your favourite garment from the Winter collection?
“The Romani Throw – I even wore it for our promotional video shoot.”
What is your Braintree bestseller?
“Super socks, followed by the Calluna jumper. The Braintree BE range sells well too. Our customers love the quality of the materials.”
What are your top tips for styling Braintree?
“Not to be afraid to combine colours for a bold statement, particularly in winter!”
Thank you Eva!