Behind the scenes: our Spring '16 photoshoot
This time last year we shared a sneak peek of our Spring collection and as you loved it so much, we’re doing so again…
To find out a bit more about how Spring ’16’s shoot went, I grabbed ten minutes with Rachel, our Creative Director. She was really quick to share the essence behind this Spring’s collection, “It’s quite the heady mix. Part English wildflower garden, part Parisian weekend break.”
With such an eclectic vibe to the clothing, it was really important to Rachel to find a location that matched its cultured, free-spirited feel. Almost as if it was meant to be, our original spot fell through and the perfect location appeared in quite literally the final hour!
The shoot took place in an apartment called House of Two Door, an incredible, eclectic space that’s essentially a shoppable antique showroom and the home of antique dealer Jonathon Bryan-Franks and artist Vanessa da Silva.
Check out the website to get a feel for space although Rachel describes it perfectly, “It’s a super cool warehouse style apartment that’s really airy with lots of light all hidden on a regular road. The kind of place that sort of feels like a secret – you would never know this amazing place existed when you walk past it.”
“It’s literally crammed full of amazing antiques, art, knick-knacks, plants – the kind of things you never knew that you wanted until you saw them there. The best bit is that most of the pieces in the house are available to buy. You can see some of the amazing selection on their website and Pinterest page.”
Over the course of three days, Rachel and our regular cast of amazing crew – John on lights, June on the laughs, hair and make-up, and of course Tara behind the camera – helped us take over 10,000 shots. A good chunk of them were taken on set at House of Two Door and then lots more at our own North London Studio. Thanks to all of our team, our lovely models and to Rachel for sharing the scoop – we really couldn’t do it without you!