We know you love getting a glimpse behind the scenes at our shoots, so here it is – a peek at what went on during our Autumn Winter 2017 shoot.

Autumn winter 2017

Autumn winter 2017

Autumn Winter 2017: Behind the Scenes

A Bit about Our Inspiration

For each and every one of our collections, we borrow from nature and the world around us. This season our loungewear collection is inspired by organic patterns derived from rock formations. Our August collection takes from floral prints and colours of the late 19th century mixed with some more edgy, contemporary art. And the story behind our September collection began at an exhibition at the National Gallery, ‘Dutch Flowers’. We think you’re going to adore it.

Autumn winter 2017


The Location

This season, our shoot took place in the leafy oasis of a local London park near to our office. It was the ideal scene for an autumn shoot, with a vibrant auburn carpet of leaves and a light, crisp breeze. With Islington’s stunning townhouses just around the corner, we couldn’t help but take to the streets and snap some more urban shots too.

Autumn winter 2017

Here at Thought we like to think of ourselves as a family. So it was no surprise when Rachel brought along her infamous, home-made spinach and feta pie. Our Production Assistant, Jo also let us use her house as a changing room, which was a lovely warm break from the cool of the outdoors. And despite a bit of rain here and there, everyone stayed upbeat and cheerful (with the help of lots of tea of course).

Since last season’s shoot worked so well, we also decided to hold a second one upstairs in our bright, spacious in-house studio. We sourced our props from local flea markets, and discovered beautiful framed pictures of Icelandic Coasts and Hebrides Huts. Our photographer, Tara even brought in some moss from her home in Devon to help give an autumnal feel. To keep the shots fresh, we styled the props and set differently for each garment. And as the day closed in we were well prepared, using a combination of false lighting and window frames to replicate the natural light.

Autumn winter 2017

The Crew

A huge thank you to our usual Thought crew; Tara behind the camera, John on the lights, June on the hair and makeup and Lindsey and Jo from our design team, who help the shoot run nice and smoothly. We also welcomed a new member of the crew, Dudley the French Bulldog!

Hannah Autumn winter 2017

What do you think of the new collection? Let us know in a comment or tweet us @wearethought. We love hearing from you!

COMING SOON: look out for a post sharing Rachel’s picks of the Autumn Winter 2017 collection.