A lot goes into making an entire new collection. We break it into parts. We look for inspiration everywhere. Be that at exhibitions, a wander through nature, or the discovery of something once lost in our vintage archive. Our designers return to the studio, bringing with them new-found ideas. And they begin to build mini stories within a collection. One of these within our autumn collection is Aesthetic. And here, we’ll share a little more on how it came to be…
Aesthetic: The Inspiration Behind Our Capsule Collection
We Begin In The 19th Century
The aesthetic movement of the 19th century celebrated ‘art for art’s sake’. An appreciation of decorative beauty, with Oscar Wilde as its champion. The prints and colours of this period find themselves in this new collection. As do tributes to other artistic groups of the time. Like the arts and crafts movement. And the Glasgow School of Art with its decorative pioneering artists, including Charles Rennie Mackintosh.
Colour and Print
The prints in this story directly reference the aesthetic movement. Think sunflowers and a hint of orientalism. Watercolour florals in geometric forms nod to Mackintosh’s iconic work. And our palette of opulent ochre and rich purple brings a sense of Victorian decadence to life. A contemporary approach evolves through silhouettes and detailing, along with colour-block panels, which give modern edge to floral prints.
The Key Pieces
Our best-selling silhouettes return – in new prints inspired by the era. Colour-spliced floral dresses, like the Ruskin Dress, become key. Flared sleeves give The Anna Dress a hint of Victorian detail. Our printed Tate Coatigan and digital print shift dress add softness to the collection. And our waterproof Flower Study Jacket takes centre stage. Versatile staples complement these hero pieces – a chunky mustard sweater. Tonal floral trousers, and the oh-so-easy-to-wear Rossetti Dress. We hope you’ll love our interpretation of the movement as much as we do – let us know if you do!
Image: Our Head of Design, Mark
What do you think of the new Aesthetic collection? Let us know in the comments, or tweet us @wearethought!