You do everything with the best intentions; you buy sustainable, second hand and vintage clothing, you limit your washes and air dry your clothes. But you have you ever considered WHAT you’re putting in the wash? You could be adding microplastics to the Earth’s waters without even realising. 

Keep reading to find out our top ways to reduce the plastics in the ocean…

GUPPYFRIEND – an innovative way to reduce your water waste

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With each wash, countless plastic fibres from synthetic textiles are making their way from washing machines into rivers and oceans. Once in the environment, the microfibres concentrate pervasive bacteria and pollutants. They are consumed by aquatic organisms, which can result in gastrointestinal infections and blockages, reproductive problems, and starvation – problems that ultimately work their way up the food chain to affect the ocean’s ecosystem. 

For perspective; a city the size of Berlin releases a wash-related volume of microfibres equivalent to approximately 500,000 plastic bags every single day.

So what can be done?

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We’ve partnered with GUPPYFRIEND to make washing easier on the environment. GUPPYFRIEND is a sustainable washing bag that protects synthetic garments and reduces the amount of microfibres that release into our water. Just pop your clothes into the washing bag and it will protects collect the microfibres, which can then be removed by hand after the wash. GUPPYFRIEND not only reduces ocean-bound microfibres but also helps your clothes last longer.

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How to shop a GUPPYFRIEND

The GUPPYFRIEND Washing Bag is available to purchase here.

For more information on what you can do to prevent microfibres entering the environment, explore the TEN FOR THE OCEAN Washing Guide.

Other small ways to reduce plastic pollution

Beach Clean Ups:

Organising a local beach clean up initiative is fun way to give back to your community whilst spreading the message of single use plastics.

Effective Recycling:

Checking with your local council to ensure you know exactly what you can and can’t put in your recycling is very important. If a bag of recycling is contaminated with a single piece of non-recyclable material, the whole bag will be thrown out.

No Single Use Plastics

Reducing (or completely avoiding) your use of single-use plastics is one of the most effective means of reducing plastic pollution. Single use plastics are a large portion of ocean litter and if everyone on Earth just reduced their usage we would be closer to solving the issue. Invest in a travel coffee cup or a string bag instead of daily plastic lids and bags!

Find out more about how plastics and microplastics are affecting the ocean.

What methods to you use to reduce your plastic pollution? Let us know in the comments…