The Reader - Inspiration behind our July Autumn/Winter 2019 Collection
Cosy book shops. Treasure trove libraries. We borrow texture and colour from the beautiful patinas of the books we discover and bury ourselves in. A curated look emerges of contemporary silhouettes, midi lengths, bold pattern. Duster coats and jumpers – the chunkier the better – layered loosely over skirts.
These are the inspirations behind our Autumn/Winter 2019 July Collection – The Reader. Keep reading to discover Mark, our Head of Design’s inspirations for each print of the collection.
“We as a team love to read and discuss the books we’ve read. The power of books cannot be underestimated and we wanted to celebrate this throughout our Autumn Winter 2019 collection.”
“The pattern on these pieces were actually done by potato printing! This was a really fun DIY method to do with the design team and turned out really well. Midnight Navy polkadot pattern evokes the geek chic trend prevalent in the 1960s.”
“With this stand alone piece I wanted to encapulsate the whole July collection and really celebrate ‘The Reader’. Giving the wearer the instruction to ‘sit and read’ which is hand written on the design. Sometimes you need to take time out, just to sit and read.”
“The main inspiration with this print was the marbled spots that occur on antique books. I think this is a really unique and interesting reworking of one of our iconic polkadot prints. I love the harvest orange colour on charcoal black as it takes me to a very Autumnal place, the crunchy orange leaves of Autumn sometimes remind me of pages of antique books”.
“Once again I used the inspiration of marbled paper. I wanted to have a juxtaposition of old and new; an antiquely occurring print brought to life with digital printing. Our smoother Tencel makes the perfect canvas for this expressive print.”
“Our Ditte print was inspired by a vintage dress we found whilst inspiration hunting, we updated it to make it desk to dinner appropriate!”
“The Brigitta print borrows from the marbled end pages of literary classics. It’s organic shapes and smudges of harvest orange add energy and vibrancy to these soft bamboo pieces”.
“We sourced an original 1960’s print from a vintage textile archive, recolouring it for a knitted jumper and printed jersey dress, top and skirt”.
“We found a vintage blouse a Portobello Road that had this really unique print motif. I thought it was a strong storytelling piece and wanted to go something inspired by that. The whole idea of curling up at home with a book and a cup of coffee is something that I love to do”.
The Midnight Navy shades on a stone white 100% organic cotton depicts two of our team’s favourite activities: cycling and tea drinking!
“With today’s busy lifestyles it feels important to remember ‘me time’… curling up with a good book and a cup of coffee is one of life’s simple pleasures. This inspired us to design some unique prints which particularly focus on this message: the Ellinor Blouse, Elin Tee and Reader Sarong Scarf.”