When we start thinking about our new collections, usually 12 months or so ahead, we find ourselves drawn to nature time and again.
Autumn just had one difference: we also imagined being transported to an idyllic retreat so to unleash our creativity completely.
We caught up with Mark, one of our designers, to dig a bit deeper into the story behind our Autumn collection and with Rachel, our creative director, to get the lowdown on the shoot. Read on to discover more…
The Autumn Collection: Behind-The-Scenes
“Our story this season is around being tucked away in a remote artist’s hideaway, and thinking about the interior and exterior of this imaginary setting.
Stretching scenes of northern sea and sky find themselves captured upon our much-loved sustainable fabrics, like a poetic appreciation of nature, rugged coastal scenery and wildlife.
The colour palette, with its inky sea blues and shot of intense lichen green, intensifies our theme.
And the indoors of our hideaway comes through with the textural prints. These take their cues from crumbling plaster and hand-drawn florals for a sense of faded wallpaper on old walls. In contrast, a modern Skandi vibe is also reflected in our prints – with geometric shapes and colour blocking.” - Mark
Our shoot setting
“We took to West Hampstead, a lovely and quiet area with lots of beautiful red brick terraces and big beautiful old trees. We wanted somewhere that had lots of green spaces and without having to travel far.
Luckily, we found this oasis of an apartment in North London – an artist and her family’s home. The apartment was compact but beautifully laid out with treasures everywhere you looked and had a very creative but peaceful vibe. We loved it the minute we set eyes on it. The best part about the location was that the house backed onto this huge secret park that only the houses on one side of the street had access to. In the middle of London all of a sudden you were completely surrounded by nature. The day of the shoot was perfectly crisp autumnal weather and the extraordinarily colourful leaves? What a backdrop!
Shoot day is a weird combination of pressure, fun and creativity and we all work together to try and get the best shots – it’s always a little more challenging shooting the autumn and winter campaign as the light starts turning dark at around 4pm in the afternoon, which means John on lights has to start getting creative... and getting to work!
We broke for lunch at around 2pm and enjoyed a simple but yummy home-cooked lunch of feta and spinach pie, wild salmon and salad all made by me.
As usual we had a great day with everyone and we’re all really proud of the beautiful shots we got of our lovely new autumn collection. Thanks to everyone in our A team!” – Rachel
The Key Pieces
“We’ve carefully designed the pocket front tunic, or Renberg Dress, to become the ultimate go-to day dress, with a flattering, easy shape and unique print.
Colour blocking, a direct influence of the coastal scenes we’ve imagined, lends our Hepworth Cardi and Hepworth Tunic, and Thora Dress and Thora Top a true sense of modern style. Try them on - we hope you’ll agree they fit and feel beautiful too.
Our Yoshiko Top’s hand-painted seascape backdrop is actually straight from Lindsay’s sketchbook. A beautiful line from poet Lord Byron completes it – and really sums up the romantic artistic vibe of this collection.”
“By the deep sea, and music in its roar, I love not man the less, but nature more”- Lord Byron
“You might notice that we’ve fallen head-over-heels for seascape prints in this collection. The Lerwick Tencel Skirt and Lerwick Tencel Top feature a scene that we digitally printed so that preserve every tiny subtlety of the painting.
Lastly, I have to mention the Wyeth Top. It’s a classic in-the-making and designed to be a pivotal piece when it comes to outfit building. Our Tencel and organic cotton blend makes it so soft and comfortable and the horizontal pleats give a modern, contemporary edge.
I really hope you love these pieces and the rest of the autumn collection, of course, as much as we do. We’d love to hear what you think!” – Mark