why do we
love organic cotton?
FOR IT’S HIGH QUALITY
Organic cotton is of a higher quality to ordinary cotton. It’s softer, kinder to the skin, more environmentally friendly and kinder on the people who produce it. Cotton is the most used fibre in the clothing industry, yet sadly less than 0.1% of global cotton production is organic.
All our organic cotton is GOTS (Global Organic Textile Standard) certified. This is the world’s leading standard for textiles made from organic fibres. The aim of this is to define world-wide recognised requirements that ensure organic status of textiles. And also, to provide a trustworthy assurance to the consumer. The certification considers everything. From harvesting of the raw materials to environmentally and socially responsible manufacturing, and labelling.
Essentially, the GOTS certification ensures toxic chemicals are not used in production. Because of this, there’s a smaller production cost for farmers and a higher cotton price for the end consumer. This ensures fair wages for producers and a more sustainable farming business.
FOR NOT USING PESTICIDES
Without the use of pesticides and fertilisers, farmers (who often don’t have access to chemical-handling equipment) aren’t vulnerable to illnesses related to conventional cotton farming. Avoiding these chemicals also helps to improve soil quality, prevent water contamination, conserve biodiversity, and stop poisoning of wildlife and rivers.
FOR ITS STRENGTH & SOFTNESS
There are many aesthetic reasons why we love organic cotton too. It has longer, softer and less brittle fibres creating a luxuriously durable fabric. And since there are no chemicals used in the production it’s much softer and gentler on your skin, causing fewer allergies or irritations. In general, cotton doesn’t crease or pill as much as other fabrics. It’s extremely versatile, absorbent and breathable as well as being easy to wash and care for.
- Organic cotton is far gentler on the environment than conventional cotton
- Buying organic is far more ethical and kinder on the people who produce it
- Organic cotton is far softer than conventional cotton
- Since it’s not produced with toxic chemicals, organic cotton is much kinder on the skin, causing fewer allergies or irritations.
- Organic cotton is still land and water-use intensive compared to crops like hemp
- Cotton takes longer to grow than other crops, making it less renewable.
organic cotton grown?
Did you know that conventional cotton uses more chemicals per unit area than any other crop? We source our organic cotton from Turkey, China and India and it’s all GOTS certified.
NO GMO TREATED SEEDS
Unlike conventional cotton, organic cotton seeds are GMO-free. And natural, organic alternatives replace synthetic agricultural chemicals to treat growing crops. This means the health of people and wildlife is not put at risk.
Conventional cotton is generally grown as a mono crop, which can destroy soil quality and create a fragile ecosystem. Organic cotton is grown in crop rotation, where other plants are sown to encourage biodiversity. This protects soil quality, preserves water and minimises Co2. All in all, this means that organic cotton needs about 95% less ground water than conventional cotton.
HOW IS ORGANIC COTTON
made into fabric?
NON-TOXIC, NATURAL PRODUCTION
There are so many factors that differentiate conventional cotton and organic cotton processing. Most of these differences are to do with avoiding toxic processing and opting for a non-toxic alternative.
For example, farmers harvest and defoliate organic cotton with freezing temperatures and water. A far kinder way to separate leaves and fibres than with chemicals.
Then a non-toxic corn starch stabilises the fibres in production, rather than toxic waxes. And instead of using chlorine to bleach the cotton (creating toxic by-products), organic cotton uses safe, non-toxic peroxide. A water, soda ash and neutral PH scouring process is then used. This removes natural waxes, pectins and other impurities and complete the fibre to fabric journey.
GENTLE DYING PROCESS
The fabric is ready for colour. Only with low-impact, fibre-reactive or natural dyes with low metal and sulphur content. All our dyes are azo-free (a harmful carcinogen). And the finishes we use are as gentle on the environment as possible thanks to Oeko Tex®. Overall, the entire process to turn organic cotton from a seed to fabric is far gentler on the environment, the people that produce it and us, which is why we love it.