the blog: our thoughts

Ten tips for prolonging the life of your clothes

With an estimated £140 million worth of clothing going into landfill each year, it's more important than ever that we lot after our clothes. We all have items we wish we'd taken better care of, but...

simple washing instructions (2 min read)

An essential factor in extending the life of our clothes is looking at the way we wash them. from putting the right colours together in the machine to which temperature to wash them on, discover ou...

Care For Your Denim With Clothes Doctor

To celebrate the launch of our #DENIMKIND collection, we have partnered with Clothes Doctor, who give us some valuable tips on caring for your denim, to make it last even longer. Clothes Doctor wa...

Wear, Love, Mend and Pass On

We have our own mantra here at Thought: 'Wear me, love me, pass me on', and this truly runs through everything we do. We believe that buying key pieces you love and can wear with many items in your...

Wash your clothes with care: a Q&A with GuppyFriend

Did you know that with every laundry cycle, microfibres are released from our clothes, through our washing machines, and end up in the ocean, endangering our wildlife? German design brand LANGBRETT...

Caring for wool garments with Tangent GC

Wool is often associated with the winter months and for good reason. Wool fibres have a naturally rippled structure which keeps in body heat. However, these fibres also absorb 30% of their weigh...

Summer Whites Care Guide

White clothing is one of our favourite summer staples, effortlessly chic and understatedly bold. However, for the clumsy amongst us (including myself), wearing white comes with a plethora of potent...

Traid Workshop: How to darn your knitwear

Last week we invited the lovely Sarah from Traid to the Thought HQ to teach us the lost art of darning. Darning is a sewing technique for mending holes or damaged areas in knitwear and aligns close...

Wool Week 2018: Georgia's Wool Care Tips

It’s Wool Week and with autumn in full swing, it’s time to start pulling out our much-loved woolly knits. Sheep's wool has so many amazing qualities that distinguish it from other fabrics: it's nat...

Ways to Recycle Your Old & Odd Socks

I don’t know about you but I am always finding odd socks in my sock drawer and although I don’t really mind wearing odd ones I do have an issue with holey ones. So, if you aren’t up for non-matchi...