Our Commitments

We’re committed to considered design, responsible sourcing, and fostering change. What drives us is our mission to live more thoughtfully – something we hope to inspire you to do too.

Our Mission

Live more thoughtfully

We’re fully committed to offering more considered choices. We exist to show that there are more sustainable ways to live, dress and be. To connect and grow a community, where ideas inspire more ideas. It’s our thoughtful way – and we’d love you to be part of it.

Our Promise

We’ll always design style that’s effortless and has sustainability in mind. Collections that help people make more considered decisions.

  • We put thought into everything we do. From how we source our materials, to how we can give back and inspire our industry and community.
  • We value long-term partnerships, supporting businesses and their growth. Making positive changes, like lessening waste. Protecting people. The environment. And creating designs with longevity in style and quality.
  • We’ll share our point of view in the hope that it inspires or helps encourage positive change.
  • We support the philosophy that every small change really does matter.

a little bit of thought, a big difference.

Clothes Rail

We believe

contemporary fashion and sustainability go hand-in-hand

Our Commitments

Considered Design

Dress Sketch

We think through every step of our design process in great detail. From the natural and sustainable materials we use to how we develop and create our styles and prints. All along, we never lose focus on how people will wear or use our pieces.

responsible sourcing

Tops Stool

The best possible practice is important to us. We use industry standards to ensure our processes are the highest recognised benchmarks they can be. We learn, adapt and constantly evolve. Our guiding light is to do what’s right and follow our instincts.

Fostering Change

Coastal Path

Small changes can make big differences. We want to share this thinking with others and we have a dedicated community and blog where we can. Educating, supporting, skill-sharing, and partnering with others makes us all stronger.


Read all about our considered approach