The first clothing was simple - a capsule collection of men's shirts and beachwear made of sustainable ramie and hemp. The duo's honest, down-to-earth personalities and sustainable sourcing was refreshing.
In 2002 John took the fledgling brand to the UK. He opened pop-up shops on London's famous Portobello Road and at Camden Lock market. With countless phone calls and hard work, a flurry of independent boutiques soon stocked the growing collection.