"WEAR ME, LOVE ME, MEND ME, PASS ME ON"
A longer life for your clothes.
That quote? That’s our mantra. A few words we use to remind us to look after the things we love.
We actively encourage you to do the same. Enjoy what you wear. Fix love-worn pieces. And hand them on when ready. We hope our mantra helps you choose well and cherish what you buy.
Shopping smart and buying things you really love is a good ethos to have. Quality, designed-to-last clothing that you’ll come to adore over time doesn’t mean a hefty price tag either. We design our clothing to look great. To do the distance. And to never be much of a stretch for your wallet.
If you’re unsure about something, ask yourself these simple questions. They’ll help you make sure you ‘LOVE’ it.
- How will you wear the garment?
- What will you wear it with?
- Will you wear it at least 30 times?
- Is it a trend that will go out of fashion? Or is it a classic?
- Is it made to last?
- Is it easy to care for?
Don’t forget to give attention to how you store clothes, It can help them last even longer. Check out our tips for storing your clothes.