22nd March is World Water Day. This is an important date where, all around the globe, we celebrate the importance of water. World Water Day has been observed since 1992, when the United Nations General Assembly declared its importance. This year, the theme for the day is 'Valuing Water'; looking at every aspect of our lives where we use water and appreciate this irreplaceable, finite resource. Today, we are highlighting five inspirational brands and organisations who are having an important impact on preserving and protecting water.

Drink Water Works

Drink Water Works design and create boxed water for everyday drinking. Drinking water from a box is a lower carbon footprint alternative to cans and bottles; and these products from Water Works specifically were designed with extra care for the planet. The lightweight cartons are entirely recyclable, and the caps are made from sugarcane, not plastic. The drinking spout of each carton is wide enough to refill, reducing single use.


Guppyfriend was created to answer part of the problem around microplastic pollution in the ocean. This washing bag prevents fibres released from clothing during a wash cycle from entering the water stream straight from our washing machines. By putting clothing in the Guppyfriend bag, each microfibre will be trapped in the lining of the bag, and can then be disposed of separately.

Frank Water

Frank Water are a charity who exist to improve access to safe water for people particularly in India and Nepal. 1 in 10 people still do not have access to clean water, and those who are most marginalised are the most affected by this. Frank Water empowers communities to take ownership of their water system, working together to improve their lives. Particularly at the moment, having access to safe water is imperative to combatting the spread of coronavirus in the local community.

Planet Patrol

Planet Patrol was started in 2016 to combat the negative effects plastic pollution has on our planet. Planet Patrol estimate 5 trillion pieces of plastic are currently in our oceans, and 83% of our tap water is contaminated with plastic fibres. Planet Patrol seeks to raise awareness of the problem, and host clean ups where people can be a part of physically removing plastic from our earth before it ends up in the sea.


WWF is the world's leading independent organisation who are always looking for ways to help transform the future of the world's wildlife, rivers, forests and seas. WWF have identified that with the current global climate, there could be more plastic than fish in the seas by 2050. Join WWF and thousands of supporters around the world in signing their campaign for the UN to create a global and legally binding agreement by 2020.

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