The Thought: Forget Black Friday, we believe in thoughtfulness every day. Every year we celebrate Thoughtful Friday, our ethical alternative, and this year we have an extra special week of thoughtfulness to enjoy.

The Feeling: Every day we are introducing an act of thoughtfulness. From special discounts, to charity donations, competitions, exclusive recipes and more. Find out what’s in store below.
The Week:
For each pair of socks you buy, we will donate a pair to charity The Shoebox Project UK. Shoebox is a charity that collects and distributes gifts for women experiencing homelessness. Everyone deserves to have cosy toes this and every winter.
Tuesday is for treats! Nominate a friend and tell us why they deserve a beautiful bunch of florals. 5 winners will receive a bouquet for themselves and their nominee from Days of Dahlia. 
For every order you place we will donate one item of interview appropriate, sustainable clothing to a Smart Works, a charity that supports women getting back to work. So, if you buy a jumper, we will donate a jumper to someone in need - you buy we give.

We will reveal our exclusive recipe and 3 winners will receive a delicious hamper with all of the ingredients to make it at home.
Thoughtful Friday! On our ethical alternative to Black Friday, we will be donating 100% of our profites to FareShare a brilliant charity working to tackle hunger and reduce food waste across the UK.
Ready for a winter clearout? Why not spend Saturday sending some pre-loved items off to TRAID, our long-term charity partner who sell both second-hand and repurposed clothing, as they work to close the gap in circular fashion. Just download your pre-paid label here.
We will be sharing an insider look at Thoughtful Friday over the years and giving you the breakdown of what we achieved this year. Our co-founder and creative director will be in conversation giving you all the thinking behind our week of Thoughtfulness.

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