our story

How do we try and do better for the planet?

"Each season we look to do better than the season before. Whether that is working with a factory to improve their certificates, sourcing a new sustainable yarn, working with our suppliers to improve accreditation or partnering with a business in the sustainable space to improve our closed loop possibilities.”

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from our founders...

As we often say, Thought is a lifestyle, not a label. And to us it’s a family, not just a company. We may have grown and evolved over the years, but we are still the tightly knit team we always were – plus as a married couple with three wonderful kids we are, quite literally, family. But Thought isn’t a two person show, the combined effort of many talented individuals has helped shape Thought into what it is today. Because we truly believed and still believe that by making small thoughtful changes to the everyday, we can change the world together. And we found people who feel the same. Our love for natural and sustainable fabrics is where everything began. The first styles we made back in 1995 were simple, letting the beauty of these kinder yarns shine.  And from there we continued to be inspired by our customers and by nature. Looking and feeling great, embracing creativity and celebrating the world around us (rather than damaging it) have remained our most important drivers. Put simply, we believe sustainability should be a joy. Because when you enjoy doing something, you do it more often. Today, you will find beautiful and vibrant colour, artisanal hand-drawn prints, carefully considered silhouettes to fit and flatter all women, and the most innovative sustainable fabrics, ensuring our collections are as low-impact on the environment, as they are high-impact in their design. Effortless, high-quality pieces that you can wear for years to come. Welcome to Thought, we’re delighted that you are here and we hope you love our brand as much as we do.

John and

p.s want to get in touch? Think we could do something better? Get in touch with us john&rachel@wearethought.com

“We’ve loved every minute of building this business, from developing our collections to discovering new materials and more sustainable techniques, to all the people we’ve made friends with along the way. To us, thoughtful living really is a joy.”

John and Rachel - thought founders
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find us:

we’re now stocked across the uk, europe and the rest of the world. we only work with stockists who share our sustainable ethos, so you’re in safe hands. happy shopping.