Organic Cotton

Organic cotton is cotton that’s produced without the use of harmful chemicals and certified to organic agricultural standards. Its production sustains the health of soils, the environment, and people by using natural processes rather than artificial inputs.

The Facts

Produces approximately 46% less CO2 emissions

Eliminates the use of harmful chemicals

Uses 84% less water than ordinary cotton

Only represents less than 1% of global cotton production

How it's made

GMO-free seeds

Crops are organically grown

Naturally harvested

Spun into yarn

Woven into fabric

ORGANIC FARMING EXPLAINED

Organic Conventional
Seeds Seeds are natural, untreated and GMO-free. Seeds are genetically treated with fungicides or insecticides.
Soil Management Crops are grown with organic compost and in crop rotation, where other plants are sown to encourage biodiversity. This protects soil quality, preserves its moisture and minimises Co2 emissions. Monoculture (consistent planting of one crop) depletes nutrients in soil, so synthetic fertilisers are needed.
WEED & INSECT MANAGEMENT Natural, organic alternatives replace synthetic agricultural chemicals to treat growing crops. This creates stronger plants that are more resistant to pests and disease, helps to improve soil quality, prevent water contamination, conserve biodiversity, and stop poisoning of wildlife and rivers. 16% of the world’s insecticides and 10% of total pesticides are used, poisoning people and the environment. The five most used pesticides are either suspected carcinogens or neurotoxins.
Harvesting Farmers harvest and defoliate organic cotton naturally, with freezing temperatures and water management. Defoliation with toxic chemicals.
Wellbeing Farm workers have a healthier environment. The cotton by products (plant waste, ground seeds for livestock feed, oil for processed food) are not contaminated with chemicals Farmers are locked into costly contracts and have little control. There’s also a high risk of worker health issues. Fertilisers and pesticides pollute water, soil and food supply.

40% OF OUR 2020 COLLECTION IS ORGANIC COTTON

Why we love it

All our organic cotton base fabric is GOTS* certified. It supports and protects farmers and the environment. As a natural fibre it’s breathable, incredibly soft and kind to skin.

*GOTS is recognised as the world’s leading processing standard for textiles made from organic fibres. It defines high-level environmental criteria along the entire organic textiles supply chain and requires compliance with social criteria as well.

You’ll find this versatile fibre throughout our collections, from super-soft knitwear and t-shirts to our durable, stretchy denim.