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"We're working towards lasting change in the fashion industry. You can look great and look after the planet at the same time."

Our Blog
meet our newest thoughtful woman: @the_greedy_ginger
Alice, also known as the lovely @the_greedy_ginger on Instagram, is a fabulous recipe developer, food photographer and content creator.
We fell in love with Alice and her content, and we think you will too!
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a little about us...
we are thought
we believe in easy-to-wear clothes. we create fashion to fit your lifestyle. Sustainable, organic clothing is important to us. We use natural fabrics like bamboo, hemp and organic cotton.
Sustainable fashion, designed to be loved
We’re a small team with big dreams - hoping to bring joy with our ethical clothing, creating effortlessly beautiful pieces which are kinder to the earth. Since we began, as a family-run business back in 1995, Thought has had sustainability at its heart - you could say it’s part of our DNA. We use organic, recycled materials which are earth-friendly and skin friendly, soft to the touch and a pleasure to wear, and we ensure that our whole production process is good to people and the planet. We’re also obsessed with effortless and timeless style - because we know that more wear = less waste. We make our wholly affordable collections on a limited-run basis to avoid over-production and take great pride in our creative designs, especially our hand-drawn prints, originated in-house by our dedicated designers. In short, we love what we do and we hope to take you with us on our thoughtful journey.