BAO Test 547487023287
BAO Test 547487023287

our story

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' A nice quote from Rachel... sustainable fashion brand on a mission to make sustainability a joy for all. Because when doing good feels good, that’s when positive change happens.'

Rachel Creative Director

We started in Australia

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In the early ’90s. Our love for natural and sustainable fabrics then, has only grown deeper with time.

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Hello, London

Natural growth moved us to London. We poured a phenomenal amount of passion into pop-up shops – with locations in Portobello Road and Camden Lock market.

There’s still lots to do...

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There really is something to be said for taking a beat, a breath and pausing to consider. We take stock often – exploring what else we can do for you and how to further evolve as a sustainable brand.

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Doubling down on style

Rachel, our creative director, took our collections further, pushing their creative edge. Contemporary, sustainable fashion has always been what Thought is. Sparking joy is what makes us different.