DenimKind
Spun from organic cotton and designed to flatter every figure. Made using 75% less energy and 68% less water compared to standard denim manufacturing. This is clean denim.
Sustainable fashion, designed to be loved
We’re a small team with big dreams - hoping to bring joy with our ethical clothing, creating effortlessly beautiful pieces which are kinder to the earth. Since we began, as a family-run business back in 1995, Thought has had sustainability at its heart - you could say it’s part of our DNA. We use organic, recycled materials which are earth-friendly and skin friendly, soft to the touch and a pleasure to wear, and we ensure that our whole production process is good to people and the planet. We’re also obsessed with effortless and timeless style - because we know that more wear = less waste. We make our wholly affordable collections on a limited-run basis to avoid over-production and take great pride in our creative designs, especially our hand-drawn prints, originated in-house by our dedicated designers. In short, we love what we do and we hope to take you with us on our thoughtful journey.