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Founder's Edit

Hi, Rachel Kelly here, founder and creative director of Thought. As we settle into Autumn, I hope you’re all feeling refreshed and fulfilled after a fun summer, and ready for the cooler, cosier months ahead. Here are some of my favourite pieces for seeing out the season in style.


Sustainable fashion, designed to be loved

We’re a small team with big dreams - hoping to bring joy with our ethical clothing, creating effortlessly beautiful pieces which are kinder to the earth. Since we began, as a family-run business back in 1995, Thought has had sustainability at its heart - you could say it’s part of our DNA. We use organic, recycled materials which are earth-friendly and skin friendly, soft to the touch and a pleasure to wear, and we ensure that our whole production process is good to people and the planet. We’re also obsessed with effortless and timeless style - because we know that more wear = less waste. We make our wholly affordable collections on a limited-run basis to avoid over-production and take great pride in our creative designs, especially our hand-drawn prints, originated in-house by our dedicated designers. In short, we love what we do and we hope to take you with us on our thoughtful journey.

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