Now high street shopping is slowly returning, you'll notice that there are plenty of summer sales and discounts popping up on our inbox.

Before we get swept away with impulse sale purchases (the temptation is real!), we are taking a step back to consider how we can continue to buy in a thoughtful, sustainable way, even during sale periods.

Wear & Care

We have our own mantra, Wear Me, Love Me, Mend Me, Pass Me On. It is all about looking after your clothes, making them last for longer and ensuring that they never make it to landfill – one of the biggest polluters in the Western World. With our mantra in mind, we have created some thoughtful pointers to consider when making your next purchase.

A Thoughtful Shopping Guide

Buy quality over quantity

It is estimated £140 million worth of clothing goes into landfill each year. A high percentage of this is fast fashion pieces, brought and worn only handful of times before being thrown away. At Thought, we don’t sell fast fashion, our clothes are made and priced to last.

Make sure you love it

If you are unsure about a purchase then why not ask yourself these simple questions... How you will wear the garment? What will you wear it with? Will you wear it at least 30 times? Is it a trend that may go out of fashion or is a classic? Is it made to last? Is it easy to care for?

Think of the workers

When we see an item of clothing at a particularly low price it makes us think about how has it been made, who is making it and the conditions they are making it in. We only have to think about the tragic Rana Plaza factory collapse in Bangladesh and many similar incidents to remind ourselves that for every penny squeezed someone is impacted.

Read more about Fashion Revolution 2020.

Learn how to repair

With simple techniques like darning and patching no longer being passed down the generations, it is up to us to go out and seek these skills. Our charity partner TRAID, popped by to teach us how to darn our old knitwear and the results were amazing.

Learn how to mend holes in your knitwear with TRAID.

Read our Thoughtful Guide to Mending.

Who to follow for garment fixing tips.


Read more about our mantra, Wear Me, Love Me, Mend Me, Pass Me On’.

Have you got any tips for considered purchasing? Let us know in the comments below.

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