our story
How do we try and do better for the planet?
"Each season we look to do better than the season before. Whether that is working with a factory to improve their certificates, sourcing a new sustainable yarn, working with our suppliers to improve accreditation or partnering with a business in the sustainable space to improve our closed loop possibilities.”
from our founders...
thought hasn’t appeared overnight. it’s taken many a rolled up sleeve, late nights, and steely determination.
our love for natural and sustainable fabrics is where everything began. the first styles we made were simple. we were eager to show the beauty of these kinder yarns so didn’t overcomplicate our designs.
we discovered the yarns really came into their own when carefully cut and sewn as the simplest of tunic dresses, a classic shirt. more designs that let this raw beauty come through are what happened next.
today, there’s still a simplicity in silhouette that we haven’t lost. it’s what brings an air of timelessness and wearability to our pieces.
john & rachel
where we started
1995 - 2002
Our founder John is living in Australia and the temperatures are soaring. He joins a team making sustainably sourced, cooling clothing out of hemp and ramie.
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Known at the time as Braintree Clothing, John took this fledgling brand to the UK. He started with pop-ups on London’s Portobello Road and at Camden Lock market. Soon a number of independent boutiques were stocking the collection.
the journey so far
2005 - 2017
Rachel came on board, with a passion for contemporary clothing that’s effortless to wear and sustainably made. She developed the collections further and launched the first womenswear range.
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We changed our name to Thought. It was a natural move to reflect how we’ve grown and evolved, capturing the essence of everything we do. We believe thoughtful people can change the world.
here we are now
2022
Thought continues to grow, evolve, and push for better. Collections are increasingly GOTS, GRS and Fairtrade Certified, and we re-branded to better communicate who we are and what we believe - that sustainability should be a joy for all.
our commitments:
“We’ve loved every minute of building this business, from developing our collections to discovering new materials and more sustainable techniques, to all the people we’ve made friends with along the way. To us, thoughtful living really is a joy.”
find us:
we’re now stocked across the uk, europe and the rest of the world. we only work with stockists who share our sustainable ethos, so you’re in safe hands. happy shopping.