Store of the month: Butik Paletti
We’re delighted to announce our stockist of the month for December is… Butik Paletti in Sweden! Last week owners Linnea Petersson and Anna Power celebrated the three year anniversary of Butik Paletti, since opening their first concept store back in the winter of 2011.
Linnea and Anna say they were inspired to open a lifestyle store filled with amazing sustainable products which were both kind to people and to the environment and to give customers a place where they could easily shop with good conscience.
Now with three stores in Sweden, their business has grown rapidly to stock a large and brilliant range of products, including of course, Braintree Clothing!
To discover more about our ‘shop of the month’, this week we chatted to owner, Linnea, to ask her a few questions about her lovely shop…
Describe your shop in one sentence…
“We’re a lifestyle boutique selling sustainable products such as clothes and shoes for the entire family.”
Besides Braintree, what other products do you sell in your store?
“Shoes, make up, skin care, toys and also sustainable, food, baby and children’s fashion.”
What made you decide to sell Braintree?
“We found that it was lovely clothes and the concept of sustainable fashion went well with the idea for our business. Really we just loved it from the first moment we saw it on the website!
We want to make it easy for our customers to shop with their hearts and with a clear conscience, knowing that their new clothes has been made whilst taking as much care of the environment as possible.”
What kind of feedback do you get from customers that buy Braintree?
“They love it! The materials such as hemp & bamboo are gorgeous, it’s a good price and the colours are lovely too.”
What is your Braintree bestseller?
“Hmmm let me think… Soft bamboo dresses & tunics I guess. And of course the bamboo socks!”
What is your favourite piece from the AW14 collection?
“I love the different tunics! This autumn the dresses with bamboo are so soft and romantic. I feel like a pretty lady 🙂
Anna is a kind of bamboo lover… Her absolute favourite is the Prairie Patchwork Dress. You can wear it all the time! Barelegged this dress was lovely already in September and now with lovely warm bamboo tights or legwarmers and the lovely knitted Ellie Throw.
Oh, and almost forgot the Dashka Slacks… We just love them!”
What are your top tips for styling Braintree?
“We like layering the Braintree outfits. For example, some of the lovely hemp skirts or dresses in flowery colours and patterns layered with the super soft bamboo basic tops underneath.
Then simply adding a pair of winter boots, a long necklace, a few braids and feathers in the hair and you’re ready to go.”
For more information on our stockist of the month, Butik Paletti, you can follow their updates on social media or get in touch with them using their store details below…
Store Paletti – Unnaryd
Red Langan, Square 4, 310 83 Unnaryd
Shop Paletti – Eksjoe
N Main Street 34, 57532 Eksjoe
+46 760 283979