We’ve Changed Our Name – We Are ‘Thought’

As fashion evolves we naturally move with it. So if you’re reading this wondering where Braintree Clothing has disappeared to, welcome to our new name ‘Thought’ and our new website to www.wearethought.com.

We felt that we had changed so much since our early days and therefore we wanted a name that better fits who we are now and where we’re going. We feel that our new name encapsulates this, reflecting our philosophy about ethics and sustainability and also building on our celebrated “thoughtful clothing” message – which you, our customers have resonated with.

Though we’ve changed what we’re called, we haven’t changed anything else. We’re still the same people bringing you our much-loved contemporary, sustainable clothing.

Throughout our new journey we’ll make sure to keep you updated along the way and welcome you to our new world of ‘Thought’.

Here’s a little taster of our new Thought clothing collection this spring – we hope you like it.

Thought Clothing

Thought Clothing

Thought Clothing